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2016FallSymposiumURCreativityEngagement has ended
Tuesday, December 6 • 11:15am - 11:35am
Uses And Gratifications Theory And 'Non-Traditional' News And Media

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According to various polls, the majority of Americans receive their news from the television, while young people tend to receive their news elsewhere. Given that many college-aged Americans do not own a television set, using streaming services such as Netflix and Hulu, which are void of any “traditional” news broadcasts, this investigation delves into where these people get their news. Examining what media we use and how people use media, as opposed to what media does to people, through the Uses and Gratifications Theory of mass communication I intend on clarifying how individuals using non-traditional sources for their news, are subject to agenda setting from multiple sources.

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Tuesday December 6, 2016 11:15am - 11:35am
012 Karpen Hall