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Tuesday, December 6 • 1:20pm - 1:40pm
Gendered Media: A Content Analysis Of Esquire, Cosmopolitan, And Vanity Fair

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The purpose of this research is to examine claims made by Dr. Michael Kimmel regarding whether different media platforms are as he argued gendered and minimalize women. This investigation examines if gendered media platforms were more gendered during the time of Dr. Kimmel’s claim, 2000, or if media platforms are less gendered today. In order to determine this claim, this research looks at magazine advertisements of Esquire, Cosmopolitan, and Vanity Fair. The advertisements being examined are advertisements taken from the above magazines issued during 2000 and 2016 magazine issues. Two coders were asked to review the provided advertisements and the results were determined. This research offers useful information as to whether or not media platforms have continued to reinforce gendered biases by examining specific magazines that have been categorized as male, female, and cultural or neutral.


Tuesday December 6, 2016 1:20pm - 1:40pm PST
012 Karpen Hall