2016FallSymposiumURCreativityEngagement has ended
Tuesday, December 6 • 1:40pm - 2:00pm
Diversity Representation In Television: Implications For Consumer-Media Relationships

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As America expands in diversity, popular entertainment media have gradually begun to reflect the nation’s demographic evolutions more realistically and inclusively, moving away from past trends of invisibility or visibility only through oppressive stereotypes. Modern comedy and drama programming still references stereotypes, but increasingly, controlling images of the past are used to make critical statements about, or poke fun at, those who still believe them. This comparative analysis surveys racial-minority representation in American situational comedy shows and serial dramas from the 1950s to the present, modelled upon the framework analysis Deo, Lee, Chin, Milman and Yuen apply to Asian-American and Pacific Islanders on television. Deo, et al., survey amount of visibility; the nature of character roles and what such roles imply; how America’s history of immigrant oppression shaped stereotypes; and how stereotyped portrayals influence harmful public and internalized attitudes concerning all minority demographics in society. Consumers look to television programs for entertainment and to escape from what may be harsh lived realities, while media producers rely upon consumer interest and support in order to exist and to thrive. This relationship is best accomplished and most effective when an atmosphere of trust and credibility, rather than perpetuated discrimination, exists between modern media and consumers.


Tuesday December 6, 2016 1:40pm - 2:00pm
012 Karpen Hall