2016FallSymposiumURCreativityEngagement has ended
Tuesday, December 6 • 10:55am - 11:15am
The Craft Brewery Scene In Asheville, NC: Key Factors In Its Growth And What Can We Expect In The Coming Years?

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Craft Brewing has been growing at a rapid rate throughout the United States in recent years. Some places have seen more rapid growth than the national average when measuring by breweries per capita, up to 6 times as much. This paper analyses what factors contribute to craft brewery growth in these cities that exceed the average and are epicenters of the craft beer movement, such as Asheville, North Carolina. Data from Portland, ME; Grand Rapids, MI; Asheville, NC is examined from the years 2001 to 2015 using a regression model to identify key factors in growth. The results show that tourism, age, and population have the largest impact on the number of craft breweries in these cities. Using this model, the future growth of Asheville’s craft beer industry was also predicted. A time series model was used to forecast each independent variable to be input into the regression model. From this it is predicted that in 2020 Asheville will have 32 breweries in its metropolitan statistical area. This information will help brewers understand the market they are operating in and the benefit of targeting tourist.


Tuesday December 6, 2016 10:55am - 11:15am
035 Karpen Hall

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