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2016FallSymposiumURCreativityEngagement has ended
Tuesday, December 6 • 10:15am - 12:00pm
To Yield Or Not To Yield; Ambivalent Sexism On Sidewalks

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Existing research supports the idea that both benevolent sexism and gendered social norms can influence interactions between men and women. Previous benevolent sexism studies suggest that society may perceive women as a group that needs protection. Infantilizing women due to this subordinate role may influence the way men interact socially with women and vice versa. Additionally, a paternalistic society that supports benevolent sexism is more likely to reinforce the idea of men as dominant, which may also influence interactions across genders and in same-gendered interactions. In this study, we examine pedestrians’ willingness to yield on a sidewalk, manipulating the gender of the person with whom participants come into contact. We hypothesize that women are more likely to yield to a male confederate, whereas men are more likely to yield to a female confederate: the former being a result of perceived power structures in favor of male dominance, the latter being a result of benevolent sexism/paternalistic chivalry. This study has implications for discovering the impacts that benevolent sexism and/or gendered social norms play into our everyday lives.

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Tuesday December 6, 2016 10:15am - 12:00pm
Wilma Sherrill Center - Concourse

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